Is This the Most Expensive Fly Rod Ever?

Hermes Fly Fishing Rod
Hermès Fly Rod - Hand-build out of flax fibers, leather, and Sycamore.

Just when we thought fly fishing had hit peak opulence, Hermès (a luxury French fashion house) released a fly fishing outfit that will only cost you about as much as a brand new 4Runner. The kit comes with a bespoke fly rod, hand-made by French rob builders out of flax fibers, sycamore, and leather, a hand-woven classic creel basket, and a collection of beautiful salmon flies.

Hermes Fly Fishing Creel
Hermès Creel Basket
Hermes Fly Fishing Flies
Hermès’ collection of flies
Hermes Fly Fishing tassles
Hermès Rooster Tail Rod Ornaments? (We’re honestly not sure what these are for)

How much will all this set you back, you ask? Just a drop in the bucket at $31,210.

The bespoke fishing gear was created as a part of Hermès’ “Bespoke Objects” campaign. To learn more about the collection, check out this article from

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