In This week’s Video of the Week, we take a look at Hooke’s most recent short film featuring Fred Campbell and his mom on a week-long Atlantic Salmon trip. “Sur la Route du saumon” tells the story of Fred and his mom Monique Pomerleau’s first salmon adventure. In lieu of Mothers day, Fred and the Hooke team wanted “to take the time to honor all the moms who stood out during this very special past year.” Monique was diagnosed with Parkinson’s 6 years ago, she had been living life normally and when she couldn’t continue her routine due to the pandemic, she felt as if “the disease had started to take over”. It was at this time that Fred decided it was time to take her on her own salmon adventure creating her own salmon story. So sit down, turn on the subtitles, and enjoy as this mother-son duo chases after their own “Sur La Route Du Saumon”.


Hooke is a French Canadian brand whose passion is to inspire a growing community of adventure enthusiasts through photos, videos, and design. To help protect and better understand nature and its fragility. Our products, manufactured in an ecological and responsible way, combine comfort, style, and quality to meet the needs of this community that shares our passion for the outdoor and its way of life.

Check out these other articles as well!

Video of the Week: IQALUK – A Hooke Film

Video of the Week: Trucha a Hooke Film

Organization of the Month: Atlantic Salmon Federation


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