Orvis Kicks Off “Just Add Water Project”

Orvis Just Add Water Project

From Orvis:

Last week, Orvis kicked off the Just Add Water Project with partners at NRS, American Rivers, and Under Solen Media.

The Just Add Water Project is committed to cultivating common ground among diverse communities and making outdoor recreation welcoming and accessible to all. We believe that fresh air, clean water, and healthy outdoor activity are key to recovering our spirit and creating a brighter future for all. We know that the best way to protect our precious public lands and waters is to connect people to positive outdoor experiences. We also believe that representation matters and diverse communities have been historically underrepresented in the outdoor and conservation community. Our ambassadors and this project aim to interrupt this cycle, celebrate diverse people playing outside, tell their stories, and spark conversations that shift us toward a more inclusive way of life.

The Just Add Water Project is a month-long event starting this Thursday, June 18th. Every Thursday evening we will come together virtually for select film screenings followed by conversations that dig deep and aim to spark a dialogue that moves us toward a more equitable and just future in our great outdoors.

The project kicked off last Thursday with the online premiere of Una Razón para Pescar (A Reason to Fish). Followed by a Q&A with Just Add Water guides Faith Briggs and Adam EdwardsDan Diez, Orvis president Simon Perkins, Orvis ambassador Alvin Dedeaux and Katie Guerin from City Kids, where they spoke about the film, conservation, and about representation and access in fly fishing.

Tune in this Thursday to Orvis’ Instagram and Facebook for info on the next film screening and panel!

The Mayfly Project and Confluence Collective Team Up For Fly Tying Event

Alaskan National Guard Removes Famous Bus from ‘Into the Wild’

Trout Unlimited 5Rivers Launches “Fish Responsibly Tournament”

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.