Fly fishing, wingshooting, dogs, and adventure travel are at the core of Orvis products, services, and culture. As an industry-leading OMNI channel brand, these four product categories are a critical part of the Orvis strategy. In pursuit of future growth, Orvis has made significant investments in developing relationships with customers, pro guides, outfitters, dealers, media, and non-profit organizations.
The Denver Marketing Community Leader will work to accelerate growth within the greater Colorado market by identifying strategies and opportunities to make Orvis the leading brand among fly anglers, wing-shooters, dog owners, adventure travelers, and outdoor enthusiasts. The Denver Marketing Community Leader will connect in-person with the greater Colorado outdoor community, further develop and manage key relationships within those communities and coordinate specific marketing initiatives. The Denver Marketing Community Leader will be asked to develop an annual community marketing plan, set annual goals, and execute the plan.
The successful candidate will be tightly integrated, with an existing network of relationships and a deep understanding of the greater Colorado fly-fishing and outdoor community. Colorado residency is required; greater Denver area residency is preferred. The salary range for this position is $45k-$50k.
Who you will be working with:
This position reports directly to the Orvis Community Leader and works closely with the Retail Marketing Programs Manager, Product Category Marketing Manager, Vice President Omni Channel Marketing, and Vice President Fly Fishing, Wingshooting, Dog, Adventures, and Wholesale. In addition, this position will work closely with internal Orvis partners in Retail, Marketing, Orvis Adventures, Social Media, and Product Development. External partners will include pro guides, outfitters, dealers, media personalities, industry thought leaders, and non-profits.