KeepEmWet Becomes Non-Profit, Changes Name to “Keep Fish Wet”

We’ve always been massive fans of the #KeepEmWet wet movement, promoting proper fish handling regardless of the season. The movement kicked off simply as a reminder to keep fish wet or in the water for as much time as possible before release. They have rebranded as “Keep Fish Wet”, now a non-profit, to further increase the impact they’re already having on proper fish handling education.

From Keep Fish Wet:

Amherst, MA (August 4, 2020) — Announcing Keep Fish Wet, nonprofit (501c3) status, and rebranding for the organization formerly known as Keepemwet Fishing. Keep Fish Wet will continue the strong social media heritage, and education and outreach initiatives to create an accurate, consistent, and persistent message about science-based best practices for catch-and-release fishing. As a nonprofit, Keep Fish Wet now has additional capacity to work with anglers and the fish we all care about. The new Advocate program offers anglers a fast and direct opportunity to make a positive impact on recreational fisheries and implement conservation.

Photo by Dave McCoy. Courtesy of Keep Fish Wet.

Keep Fish Wet helps anglers improve the outcome for each fish they release. Science shows that when anglers make small changes in how they catch, handle, and release a fish it can create better outcomes for fish. Not only does using best practices increase survival rates of fish, but it also helps fish return to their normal behavior and physiology as quickly as possible after release.

Photo by Daniel Goz. Courtesy of Keep Fish Wet.

Every time you catch a fish, you have an opportunity to practice one-on-one conservation. You don’t need to buy any special gear, you don’t need radically change how you fish, you just need to follow three simple principles — minimize air exposure, eliminate contact with dry surfaces, and reduce handling time.

Photo by Jess McGlothlin. Courtesy of Keep Fish Wet.

“Using science-based best practices is your opportunity to put conservation into practice and help support the fisheries you love,” says Sascha Clark Danylchuk, Executive Director of Keep Fish Wet. “We need to do all we can to increase the resiliency of our fisheries, especially for native or vulnerable populations, and in the face of impacts such as climate change.”

Photo by Arian Stevens. Courtesy of Keep Fish Wet.

Tied to its mission, Keep Fish Wet has launched a new initiative called the Advocate program. Show your support and commitment to using best practices for catch-and-release by becoming an Advocate. This free program is open to everyone with the only expectation is that you pledge to use Keep Fish Wet Principles and Tips when you catch-and-release fish. For more information and to become an Advocate, visit Keep Fish Wet.

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