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Industry

The Rundown: An All Encompassing look at the Benchmade Water Collection

Welcome to: 'The Rundown', an editorial series where we provide an all-encompassing look at the latest and greatest products from your favorite brands in...
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The New Rio Grande Native Series Reel from Ross Reels is...

Over a year ago, Ross Reels partnered with Trout Unlimited in an effort to restore native trout species throughout the U.S. through an initiative titled: “The...

Video of the Week: Fishing with Jay and Eazy the Barber...

In this Video of the Week, we catch up with the legend Jay Johnson in another episode of Fishing with Jay. This time Jay...

2024 F3T Behind the Lens: Only The Salmon Knows

The 2024 F3T is underway - Click HERE to find a local showing and purchase tickets.  Next in this year's F3T Behind the Lens line-up,...

onWater Fish Unlocks Fishing Access for All

Breaking down barriers to entry and fostering self-reliance on the water, onWater Fish, the all-in-one fishing app, just made a bold statement with a...

Is the Fly Fishing Industry in a Bubble – If So,...

When the world closed its doors in 2020 in response to the global pandemic, Americans did something not many expected. They retreated…outdoors.  Across the outdoor...

In Memory of Cathy Beck

It is with profound sadness the passing of Cathy Beck, beloved wife, and esteemed fly fishing expert. Cathy passed away last week, leaving behind...

Flylords Top Gear Picks: The Denver Fly Show

A few weeks back, our team embarked from Basalt, Colorado, eager to attend the Denver Fly Fishing Show, the largest event of its kind...

Simms Launches Spring 2024: New Waders, Boots, Outerwear, and Clothing

Simms Fishing Products, preeminent manufacturer of waders, outerwear, footwear, and technical fishing apparel kick off the new year with the launch of an all-new...