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Industry

F3T Behind the Lens: Streamers, Steamers, & Struggles on the Krka

The 2025 Fly Fishing Film Tour is here, bringing another exciting lineup of captivating stories from the water. To get you pumped for this...

Airlite Fly Rods Announces U.S. Launch Backed by Industry Veterans

Airlite Fly Rods is the brainchild of Mayfly Outdoors, the legacy brand behind Abel, Ross, and Airflo. Today, Airlite Rods are available for any...

Emerging Podcast Season 4: Fresh Perspectives, Bold Conversations 

Sometimes, the drive to the river is short; other times, there is a long journey ahead. Whether it be a long ride or a...

onWater Supports Collegiate Conservation Efforts with TU Costa 5 Rivers Club...

onWater is a leading force behind innovative new technologies in terms of fishing access, public land information, and tools for navigating water. Recently, onWater...

Empowering Anglers: onWater Fish and California Trout Forge Partnership to Support...

onWater is a leading force behind innovative new technologies in terms of fishing access, public land information, and tools for navigating water. Recently, onWater...

Fly Fishing Film Tour is Back for 19th Year!

Our favorite time of the year is back, as the Fly Fishing Film Tour (F3T) gets ready to hit the road once again. Marking...

Mayfly Outdoors Welcomes April Vokey as Ambassador for Ross Reels, Abel...

Mayfly Outdoors, a legacy brand in fly fishing, has announced its newest ambassador, April Vokey. April is a world-class fly fisher, outdoorswoman, casting instructor,...

Redington to Discontinue Wader Line: A Shift in Focus for the...

In a significant move, Redington has announced discontinuing its wader line, signaling a shift in focus for the brand that has been a staple...

Cox Enterprises Acquires LOOP Tackle

Cox Enterprises has expanded its portfolio by acquiring LOOP Tackle, a well-known brand in the sustainable sport fishing industry. LOOP, recognized for its innovation...