SIMMS Buys a Fly Shop – Acquires The River’s Edge in...

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Simms is jumping into the retail game, this time as the owner of a fly shop. For many who visit Bozeman, the River's Edge...

Are Electric Boats the Future? GM Backs Electric Boat Start-Up in...

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According to CNBC, GM has acquired a 25% share of Pure Watercraft, a start-up focusing on developing and manufacturing all-electric boat motors. As we...

Gear Review: Norfork Expedition Sea Run Travel Case

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In this gear review, we will be taking a look at the all-new Norfork Expedition Travel Case from Sea Run Cases. This new case...

Johnny Morris, Founder of Bass Pro Shops, to Receive AMFF Heritage...

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From the American Museum of Fly Fishing: For the past 50 years, Johnny Morris and the company he founded have been committed to conservation and...

Mayfly Outdoors Recognized As One Of Colorado’s Most Community-Minded Companies

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From Mayfly Outdoors: Mayfly Outdoors has been named an honoree of 2021 Civic 50 Colorado by CSR Solutions of Colorado and Points of Light, the...

“Human Encyclopedia of Fishing” – Paul Bruun Inducted into Fly Fishing...

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Paul Bruun, 77, was recently inducted into the Fly Fishing Hall of Fame at a small ceremony in the Catskills. The annual induction ceremony,...

Orvis Is Hiring! – Denver Marketing Community Leader

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Fly fishing, wingshooting, dogs, and adventure travel are at the core of Orvis products, services, and culture. As an industry-leading OMNI channel brand, these...

Montana Fly Company Acquired by Golden Fly Shop

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Montana Fly Company has been well known for its wide fly selection and colorful fly boxes that adorn many fly shop and big box...