Spurred by dwindling North Atlantic Salmon numbers, Sir Jim Radcliffe, founder of the petrochemical giant Ineos, has launched the largest Atlantic Salmon research program ever to help preserve the future of Atlantic Salmon. In 2016, Sir Jim Radcliffe purchased 300 square kilometers of property in Iceland containing several important salmon rivers in partnership with the Strengur Angling Club to facilitate these conservation measures.
The main focus of the project is to build fish ladders and increase access to spawning grounds in Northeastern Iceland. The research includes biologists on-site, automatic fish counters, and egg planting in the upper reaches of the rivers to encourage salmon to run deeper into the river system.
The partnership with Strengur Angling Club also includes provisions to put the profits from the club directly back into the conservation work. The hope for this project is that it can be a “springboard” to help pilot new practices to benefit the global Atlantic Salmon population and be used to benefit other threatened fish species.
Sir Jim Ratcliffe has garnered plenty of criticism for the large land investment, as by doing so he snatched up access rights to some of the best fishing rivers in Iceland.