Ross Reels has been paving the way for collab reels with its Coors Banquet series. As of today, another reel joins the family, this time sporting Coors Light styling (and yes, the mountains are blue. This collaboration, in partnership with Coors Brewing, brings to life the Coors Banquet Cimarron reel, Coors Banquet Airlite fly rod, and Coors Light Cimarron LT reel. In addition, both brands have partnered with Trout Unlimited, contributing $100,000 dollars to the Embrace A Stream program. For more information on this collaboration, view the full press release below.
From Ross Reels:
Montrose, CO, Jan. 15, 2026 — In the continued evolution of a partnership rooted in Colorado heritage, Rocky Mountain fly fishing, and a shared commitment to conservation, Ross Reels and Coors are proud to introduce a new limited-edition collection that brings together iconic design, industry-first innovation, and meaningful support for Western rivers.
Building on the success of previous collaborations, the latest Ross × Coors release includes the Coors Banquet Cimarron Creek reel, the Coors Banquet Airlite Aspire 905 fly rod, and—following strong demand from anglers—the addition of the Coors Light Cimarron LT reel.
Once again, Ross Reels and Coors will contribute up to a combined $100,000 to Trout Unlimited, marking the third year of the partnership and bringing total conservation support to up to $300,000 through Trout Unlimited’s Embrace A Stream grant program. These funds directly support on-the-ground volunteer-led river restoration and protection efforts.
“Rocky Mountain water is central to how we brew and to Coors’ story,” said Candace Hancock, Field Marketing Manager at Molson Coors. “It’s also why this partnership with Ross Reels and Trout Unlimited matters so much to us. Together, we’re creating products that celebrate Colorado and give back to the rivers and fisheries that make the West such a special place to fish.”
Through Trout Unlimited’s Embrace A Stream program, the Ross Reels × Coors partnership has been supporting conservation work across four Western river systems: Clear Creek in Colorado, the Big Hole River in Montana, the Provo River in Utah, and La Barge in Wyoming. Restoration projects on Clear Creek and La Barge have already been completed, with additional work planned or underway on the remaining rivers.
“Embrace A Stream helps anglers give where they fish and be champions for the rivers and streams they love,” said Jeff Yates, Senior Director of Engagement at Trout Unlimited. “This partnership, and this kind of sustained, multi-year support is essential to TU’s mission to care for and recover rivers across the country for the benefit of the fish and communities that depend on them.”
The Coors Banquet Cimarron Creek reel anchors the collection with a return to simplicity and feel. Designed, machined, and finished in Montrose, Colorado, the lightweight click-pawl reel features Ross’s patent-pending CERANO ceramic-based coating process, delivering enhanced durability and a distinctive Banquet-inspired finish. Each reel is individually serialized, marking it as a unique piece of the collaboration’s history.
New to the lineup, the Coors Light Cimarron LT reel introduces Ross’s industry-first, patent-pending ThermoChromic process, which uses temperature-responsive pigments to shift the reel’s mountain graphics to blue when temperatures drop below 70 degrees. The visual change provides a simple cue tied to safer fishing conditions for trout. Built on the Cimarron LT platform, the reel pairs lightweight performance with a smooth composite-disc drag.
Rounding out the collection, the Coors Banquet Airlite Aspire 905 fly rod delivers a versatile, all-around option designed for everyday trout fishing. The 9-foot, 5-weight rod offers smooth, balanced performance across a wide range of water and includes a custom Coors Banquet combo rod case, creating a clean, travel-ready setup designed to pair seamlessly with the Cimarron Creek reel.
The Ross × Coors collection launches Jan. 15, 2026, with select models and sizes available via pre-order, followed by additional product releases rolling out through early 2026. The collection will be available at rossreels.com and through select specialty fly shops.
ABOUT ROSS REELS
Founded in 1973 and headquartered in Montrose, Colorado, Ross Reels is a premier manufacturer of high-performance fly fishing reels and accessories. With a legacy of craftsmanship and innovation, Ross Reels has become a trusted name among anglers worldwide. Each reel is meticulously designed, engineered, and handcrafted in Colorado to deliver unparalleled performance, durability, and aesthetic appeal. As a Certified B Corporation and part of the Mayfly Outdoors family, Ross Reels is dedicated to conservation, sustainability, and the long-term stewardship of the natural environments that inspire the sport. For more information, visit rossreels.com.
ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people for all life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, Madrí Excepcional and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, ZOA Energy, Blue Run Spirits, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands in the beverage industry. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider and more. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
ABOUT TROUT UNLIMITED
Trout Unlimited is the nation’s leading conservation organization working to care for and recover rivers and streams and their trout and salmon populations. We bring people together across the country to be champions for their rivers and help make our water cleaner and our communities healthier. Founded by a small band of Michigan anglers in 1959, we have grown into a national organization with more than 350 staff, 400 chapters, and 300,000 members and supporters. We bring science-driven restoration know-how, state and national policy muscle, and local volunteer energy to bear on behalf of clean water, healthy trout and salmon, and thriving communities.
