From Ross Reels:

Ross Reels, a leading manufacturer of fly fishing equipment and subsidiary of Mayfly Outdoors, proudly donated $31,125 to Colorado Trout Unlimited and the Poudre Headwaters Project as part of its Native Series Reel campaign. The presentation took place Saturday, July 8th at Colorado Trout Unlimited’s Troutfest Colorado event, hosted at Coors Field. The donation is just the first portion of a total giveback of $37,125 once all of the reels have been sold. 


The Native Series campaign is a partnership between Ross Reels and Colorado Trout Unlimited with the intent to raise money for native fish species conservation through the sale of reels inspired by the specific species identified. 

The Greenback cutthroat trout was the first native species identified for the first reel and conservation project and is also the state fish of Colorado. The reel, called the Greenback Cutthroat Reel is a limited edition 2/3 size reel with only 495 units made, with $75 from every reel sold going to the Poudre Headwaters Project and Colorado Trout Unlimited. 

The Poudre Headwaters Project is a conservation project specifically focused on restoring native Greenback trout habitat over the course of approximately 40 miles of connected river and lakes along the Cache la Poudre River all the way up to Long Draw Reservoir. 

With the success of the Greenback Reel, Ross Reels also announced the release of the second reel in the series – the Colorado Cutthroat Reel. This special edition reel will again be limited to 495 reels with $75 from every reel sold going to Colorado Trout Unlimited and the Clear Fork East Muddy Creek project focused on Colorado River cutthroat trout habitat restoration. 

David Nickum, Colorado Trout Unlimited Executive Director, shared his thoughts on the partnership saying, “Native trout have a great friend in Mayfly Outdoors and Ross Reels. The Greenback cutthroat reel has been a great success and is providing vital support to restoration efforts in the Poudre headwaters. Now as Ross Reels continues the native series to celebrate the Colorado River Cutthroat trout and contribute to its conservation, we look forward to partnering with them on other projects in western Colorado and Utah to help secure a future for the native trout of Mayfly’s own home waters.” 

Jeff Patterson, Mayfly Outdoors and Ross Reels Director of Sales, also commented, “This has been such a great “everybody wins” collaboration with Colorado Trout Unlimited. Our Ross dealers really stepped up their support as well promoting this project through their shops with the Greenback Cutthroat being the ultimate beneficiary through the combined efforts. Our shared customers also received a pretty cool looking reel in return for their contributions. We love doing this kind of stuff, and look forward to more of it in the near future.”

About Mayfly Outdoors 

Mayfly Outdoors is a B Corp Certified Colorado-based outdoor products company headquartered in Montrose, Colorado. Mayfly subsidiaries operate under various brand names including Abe®, Ross Reels®, Airflo®, and Dyna-King. Combined, these businesses are the recipients of more industry “Awards in Excellence” for innovation, dependability and performance than any other fly-fishing tackle manufacturers in the world. Learn more at 

About Colorado Trout Unlimited 

Colorado Trout Unlimited is a non-profit organization with more than 11,000 members across Colorado in 22 local chapters, working toward a shared mission to conserve, protect, and restore Colorado’s coldwater fisheries and their watersheds. Learn more at 

About B Corporations 

Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are 6,000 Certified B Corporations in more than 80 countries and over 150 industries with 1 unifying goal – to redefine success in business. For more information, go to

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