Orvis, the iconic Vermont-based outdoor gear and fly fishing company, has announced it will be cutting 8% of its workforce, a significant move affecting around 80 employees. The company, known for its long-standing tradition in fly fishing, has been grappling with changes in consumer behavior and a challenging retail environment. While the decision is part of a broader effort to streamline operations, it has undoubtedly sent ripples through the fly fishing community. Orvis, founded in 1856, remains a cornerstone in the industry, and any shifts within the company are felt across the entire outdoor sector.
“Orvis is in a period of business evolution that requires us to think differently. Over the course of our nearly 170-year history, the company has experienced similar cycles, but today’s challenges are new,” remarked ORVIS President Simon Perkins.
The reduction in workforce comes as Orvis looks to refocus on its core values while navigating the post-pandemic economy. Despite the layoffs, the company continues to prioritize conservation, innovation, and its commitment to quality. For the full story and a closer look at how this will impact both Orvis and the greater fly fishing world, visit the full article at VT Digger here.
