The YETI team has a knack for finding truly unique and inspiring stories. In its latest YETI Presents film, we get a glimpse into the world of reggae music and tarpon fishing. The film titled Japan to Jamaica: One Man’s Pursuit of Rare Records and Mighty Tarpon follows the story of Naoki Ienega, a Japanese native who fell in love with reggae. Ienega is responsible for finding, documenting, and making Jamaican reggae music available to the masses. Along his journey, he discovered fly fishing, further deepening his roots in Jamaica. Through tarpon fishing, Ienega gained a deeper understanding of Jamaican culture and the reggae music that emerged from this island.
Along with this film launch, YETI and Howler Bros have teamed up to create a limited edition collab inspired by Naoki’s work, tarpon fishing, and reggae music. The Dub Collection features 11 limited edition products, including water bottles, tote bags, hats, and shirts. Each features unique artwork blending Naoki’s work seamlessly with the silver king. Don’t miss your chance to grab a part of this extremely limited collection.
