The fly fishing community feels like a big family. We get together a few times a year for reunions at the fly fishing shows, and occasionally meet up on the water for a trip. There is a reason we are so close. It is because we are all passionate about this wonderfully weird sport where we throw feathers through the air in hopes of tricking fish into biting the end of our line.
Every time someone in the industry passes away, it puts a lump in my stomach. Last year we lost Flip Pallot, a true legend in the fly fishing world. This latest loss feels just as painful and even more unexpected. Joe Wolthuis from Scientific Anglers.
Joe was a hardworking and passionate marketing director who cared deeply about his work. That was always something we admired. Late-night text threads and phone calls about social media strategies, algorithm changes, or the next idea were common with Joe.
We wanted to take a moment to honor Joe and recognize the entire Scientific Anglers team for their hard work, their support of the Flylords team, and for always being someone we could rely on for a conversation about where the industry was headed.
Joe will be deeply missed. We hope he is up there sharing stories with Flip and Lefty, looking down on all of us, still throwing feathers through the air.
