In what might be the most meta fly fishing moment in recent memory, hip-hop artist Drake has appeared on the cover of The Drake Magazine. It’s been a while since a celebrity has shown an interest in fly fishing—most recently, Jason Kelce gave it his best shot, attempting to tie a fly in an ad for the Eagles’ opening game.
View this post on Instagram
This particular shoot seems to promote the latest drop of Nike’s Nocta brand, a sub-label led by Champagne Papi himself. Nike, an Oregon-based company, has flirted with the fly fishing world in the past. From fly fishing-inspired sneakers to clothing collections, the brand is no stranger to the sport. This latest collection seems to follow that trend, though I doubt you’ll catch any of our team sporting tiger stripes and camo suede ball caps anytime soon.
Still, it’s always amusing to see the intersection of pop culture and our fly fishing niche. We hope Drake had the chance to wet a line or two before or after the shoot!
