Multi-Month TV Blitz Spanning Major Live Sporting Events Including the Daytona 500, The Masters, PGA Championship, March Madness, and MLB All-Star Game
Captains Experiences is a platform that sets out to bring anglers and guides together for quality fishing experiences. Their online platform features an impressive number of guides across fisheries. When you’re traveling, it’s as easy as a few clicks to explore new areas and get out on the water. Their newest campaign sets out to humorously relate to the DIY angler who just can’t get it right. For more information on Captain Experiences and their “Damn Good Guides” campaign check out the press release below.
From Captain Experiences:
AUSTIN, Texas – February 13, 2025 – Captain Experiences (“Captain”), the largest platform for booking fishing and hunting guides in the U.S., is Unlocking the Outdoors with its first national ad campaign. Beginning February 15-16, 2025, the campaign will air across Sinclair Broadcast Group’s network, launching with live coverage of the Daytona 500, the Genesis Invitational, and LIV Golf Adelaide.
The multi-month media blitz will reach millions of viewers across major live sporting events, primetime TV, social media, and digital platforms, with placements during NASCAR, PGA Tour, Men’s College Basketball, MLB Baseball, and more. The campaign was made possible by Captain’s partnership with Mercurius Media Capital (“MMC”) and leverages the reach of Sinclair Broadcast Group.
The campaign—“Damn Good Guides”—hilariously contrasts do-it-yourself fishing disasters with the seamless process of booking through Captain Experiences.
Catch the full spot here: https://www.youtube.com/watch?v=LFlo1XKzsWM&t=1s
The ad features Captain Experiences Co-Founders Jonathan Newar and Attison Barnes, who bumble through a disastrous, self-sabotaged fishing trip. Professional angler and comedian Eeland Stribling plays the voice of reason, cutting between the buddies’ comical misadventures and the effortless, high-octane trips made possible by Captain Experiences.
“Damn Good Guides is the true story behind Captain Experiences,” says Co-Founder and CEO Jonathan Newar. “We’re tossing a lifeline to those who’ve been in the same boat—frustrated with planning the perfect trip. That’s exactly why we built Captain—to make every day on the water count.”
The campaign was developed in partnership with Bullish, a leading consumer investment firm, and MMC, the first institutional U.S. media-for-capital fund. Both firms are investors in Captain Experiences.
The launch of the “Damn Good Guides” campaign follows a transformative year for Captain Experiences. The platform has expanded nationwide, now partnering with over 2,000 Damn Good Guides, offering over 4,000 experiences across the U.S. and beyond.
Captain’s rapid expansion beyond fishing, particularly into hunting, is driving its evolution into a premier outdoor adventure platform. As Captain continues its mission to Unlock the Outdoors, it’s making guided experiences more seamless and accessible across fishing, hunting, and beyond.
About Captain Experiences
Captain Experiences is the largest platform for booking fishing and hunting guides in the U.S. With thousands of vetted Damn Good Guides, 100% Verified Reviews, and instant online booking, Captain makes it stupid easy to Unlock the Outdoors.
For more information, visit www.captainexperiences.com and follow @captainexperiences on social media.
About Mercurius Media Capital
Mercurius Media Capital (MMC) is the first US based media-for-equity venture fund launched in December 2023 with ~$90 million in committed capital. Co-founded by Satyan Gajwani and Piyush Puri, MMC builds on over 15 years of experience driving media capital transactions at The Times of India Group, facilitating over $3 billion in media-based investments. MMC has partnered with leading media platforms, including Sinclair Broadcast Group, Televisa Univision, Atmosphere TV, National CineMedia & Willow TV to offer startups access to distinct, large-scale advertising inventory in exchange for equity.
For more information, visit www.mmc.us.
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