Rarely do you get to do what you love and call it a job. Lately, my life has been a little more hectic and I wouldn’t change a thing. Getting to wake up next to your best friend every day and live a blessed life and do what you love is pretty amazing. For those of you who aren’t familiar with our fly shop, I’ll give you a few details. Fly Shop Co was founded in 2015 by my husband Will Taylor and myself. Our shop is located in the beautiful Blue Ridge mountains (also known as the Trout Capital of the South). We are known for catching some pretty outrageous trophy trout and we love what we do. Take a peek at our Instagram @flyshopco and see for yourself.

Will and I took a leap of faith a little over three years ago to make this dream a reality. We both decided it was time to incorporate our love of fly fishing and the outdoors with our creative passion for life. We had no idea what we were in store for, but what we did know was that we enjoyed being together all the time. So working together on our own business venture was an opportunity we couldn’t pass up.

Our shop is our first baby, our second baby is Olive James. She is just 7 months and is truly the heart of both Will and me. She is the reason we work so hard. Balancing a growing business and a new baby is pretty exciting and challenging at the same time. Fly Shop Co is always open. We don’t work 9-5, Monday through Friday. We work all year round. Will has this undeniable work ethic that bleeds through to our shop and our clients. He has a passion for teaching and for listening. Will’s role as an owner of Fly Shop Co and professional guide has brought him into contact with some pretty amazing individuals. He is always coming up with innovative ways to make our business stand apart from the rest. His photography has also grown as part of our daily social media and guided fly fishing trips.

Being able to hear from our clients that “they experienced a trip of a lifetime” is really all the assurance we need to know we made the right decision to open Fly Shop Co. Dealing with clients, buyers, guides, customers on a daily basis is what is exciting about this business…( aside from catching brownies and tigers in picturesque landscapes).

Some people would say go with the safe choice. Will and I did the opposite. We went into this business with open minds and lots of passion. So the story here is – do what drives you, what makes you happy. When you enjoy what you do for a living- you never have to work.

Owning a fly shop, being a wife a new mom and starting a lifestyle blog (IG: @askolivejames) is a lot on my plate. But anyone who knows me knows I love to eat. 🙂 Thanks for taking the time to read about our little shop and our lives. If you want an amazing day on the water you can book with us flyshopco.com and follow what we do daily on IG and Snapchat.

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