At Flylords, the stories we tell are powered by the people behind them. In our new Meet the Team series, we’re pulling back the curtain to introduce the creative minds, passionate anglers, and dedicated storytellers who help bring our brand to life every day. From field to editing studio, riverbank to keyboard, each team member plays a unique role in shaping the stories that inspire our community. We’re excited to highlight the individuals who make Flylords what it is, and to share the passion that drives them on and off the water. Kicking off the series, we interviewed Flylord’s own Founder/CEO, Jared Zissu.
Flylords- When and how did you start Flylords?
Jared– “Flylords began 13 years ago as a simple passion project, born from my love of fly fishing and a desire not to overwhelm my friends with endless fish photos. It started as an Instagram account where I shared compelling stories and striking images from the water. Over time, it naturally evolved into a platform dedicated to creating and showcasing meaningful narratives that inspire others to discover and fall in love with this sport. When I launched it, I never imagined it would grow into the business it is today.”
Flylords- Where do you envision Flylords growing to?
Jared– “We still have work to do—continuing to tell better stories, lead the industry in conservation conversations, deliver trusted gear reviews, and highlight unique destinations. Looking ahead, I’d love to see us deepen our connection with the fly fishing community, whether through events, tournaments, river cleanups, or other ways to bring people together. Those are the areas I hope we continue to grow and push toward.”
Flylords- What has been your favorite Flylords project that you have been involved with?
Jared– “My favorite Flylords series has to be the Fly Shop Tour. We just wrapped filming season four in the Midwest, and it continues to be one of the most meaningful projects we take on each year. It’s a fun, creative way to support local fly shops, raise money for nonprofits, and spotlight the real backbone of the fly fishing industry. It’s a ton of work, and every year we ask ourselves if it’s still worth it—but watching it come to life always reminds us why we do it. If you haven’t seen the series yet, I highly recommend checking it out.”
Flylords- Out of all the places you have traveled, where has been your favorite and what was the coolest fish you have caught?
Jared– “My favorite place I’ve visited so far was the Seychelles, and my favorite fish that I caught there was a trigger fish.”
Flylords- Okay, now for a funny one…what’s your favorite dessert?
Jared– “My favorite dessert has to be key lime pie, shout out Fly Shop Tour Szn 2 Episode 6”
Thank you Jared for this episode of Meet the Team, stay tuned for upcoming interviews with the rest of the Flylords team!
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